“At HP, we’re positioned to thrive at the intersection of customer delight, business value,
and tech innovation.”
– Masooma Naqvi, VP of Product Management at HP Digital Services
One of the most rewarding aspects of joining HP to lead Worldwide Digital Services Product and Design is the chance to build a truly product-led organization that is grounded in a clear, customer-focused vision. Coming from product leadership roles at Google, PayPal, and Amazon, I’m excited to take on some of the biggest challenges facing the modern workforce.
Today, many employees are unhappy at work. According to a recent Gallup survey, 62% of workers do the bare minimum on the job, while 15% feel miserable and are actively seeking new employment. Digital friction across devices and technologies is a key culprit, especially with the rise of hybrid and remote work. That’s why now more than ever, IT teams require more robust solutions to help lower costs, improve ROI on technology investments, and optimize the digital employee experience.
With the HP Workforce Experience Platform, my teams are driving swift, impactful decisions and speeding up product rollouts. However, building a product-led organization is about more than just moving quickly; it’s about solving critical challenges while achieving a balance between business value, customer success, and tech innovation.
This approach allows us to continuously refine our offerings, ensuring each release meets the evolving needs of our customers. Learnings are incorporated into our product roadmap, where we’re taking deliberate and calculated steps to ensure we’re delivering the best solutions to the market. During our private beta period, we saw the impact of this firsthand as we leveraged user feedback for rapid feature iteration and fine-tuning of our platform CX.
Our platform is purpose-built to intelligently anticipate and resolve digital friction across every employee endpoint from a single, unified dashboard. From day one, the private beta goal was to work closely with select customers and partners to seek feedback, learn, and iterate on our product and processes.
Over the last six months, this approach included product observations, early adoption inquiries, and co-creation workshops. Along with tracking usage data, these methods allowed us to gain valuable insights, refine features, and optimize the user experience while validating the value the platform can drive for users. Some of the highlights include:
The next phase of our product rollout will feature an upgraded UI and navigation, enhanced features and third-party integrations (including Power BI, Power Automate, and ServiceNow), and customizable reporting and analytics, further enhancing our ability to proactively manage and improve the digital experience.
One of the biggest questions facing SaaS companies today is how to inherently design or build AI into a product’s core to create real intrinsic value rather than just sprinkling “salt and pepper” AI features on top.
At HP, our platform has been completely revamped from the ground up with AI as a foundational core component. This means that as we solve for challenges like anticipating IT issues, automating remediations, enhancing fleet management, and improving overall engagement, we apply AI-first principles across what we envision and build. Some of the key solutions we’re excited to roll out in the months ahead include:
Built to process and serve data in real-time, these features will be critical as we help IT teams evolve from being reactive to proactive. Looking ahead, we have a robust lineup of AI features to roll out that will enhance our competitive edge and further differentiate our platform in the market.
A product-led organization is one where the organization is aligned around delivering value to customers, with the product serving as the primary driver of customer acquisition, retention, and growth. At HP, we’re laser-focused on aligning priorities and vision to ensure we’re delivering maximum value through our innovations.
Building on the success of our private beta, we’re committed to continue gathering feedback, refining the technology, and ensuring that the HP Workforce Experience Platform ultimately achieves product market fit. By following a multi-phased, customer-focused approach, we’re taking steps to solve our customers’ biggest pain points while achieving our business goals.
Stay tuned for more news and updates as we continue this journey of reinventing the workforce experience.
HP Workforce Experience Platform¹ is a comprehensive and modular digital employee experience solution that enables organizations to resolve IT issues before they arise, protect against cyber threats, and personalize IT for every employee’s needs.
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¹At launch, some advanced features require a subscription.
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