Insights

Podcast Highlights With HP’s Faisal Masud

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Insights from Faisal Masud’s conversation on Product Voices about AI economics, product leadership, and the future of SaaS.

Companies are going all in on AI, driven heavily by FOMO. Now, boards and business leaders are asking: Where’s the actual ROI?

In a new episode of Product Voices, host JJ Rorie, Associate Professor of the Practice at Johns Hopkins University, and CEO of Shyft PM, speaks with Faisal Masud, President of HP Digital Services and Workforce Experience^TM, about AI economics and why product leaders must rethink how they build software, organize teams, and deliver customer value in an AI-first world.

Dashboards Are Dead

Dashboards aren’t dead in the literal sense, but reliance on visual data representations is becoming obsolete. According to Faisal:

Dashboards are probably the most irrelevant thing at this point that you can deal with. Nobody wants to put their eyes on glass and just keep looking at a bunch of metrics. You've got AI. AI can do that for you.

CIOs and IT leaders may still want to drill into the data, but the historical premise that everything must be represented in dashboards is breaking down. Rather than forcing users to interpret charts and data, AI will allow users to enter a single prompt or rely on a zero-prompt experience that proactively surfaces insights and suggests what to ask next.

Seat-Based Pricing Is Under Threat

Historically, SaaS businesses charged customers based on the number of users, or “seats,” with access to the software. Today, companies are turning to usage-based pricing (UBP), which ties spending to actual consumption and helps account for AI agents and robots. A recent Metronome survey found that 77% of the largest SaaS companies have some level of UBP.

Faisal argues that the old pricing model is essentially obsolete, thanks to AI:

Seat-based pricing is under massive threat, right? Because nobody cares about seats anymore. You can potentially have millions of seats with AI agents. What customers care about is outcomes.

Instead of charging customers for software licenses, vendors will increasingly compete on measurable business results. For example, HP Workforce Experience^TM Platform (WXP) proactively identifies and fixes device issues, reducing IT support tickets and delivering quantifiable ROI.

Check out these case studies for more.

The Future Belongs to Builders, Not Managers

AI is also reshaping product organizations. According to Faisal, teams move faster across design, engineering, prototyping, testing, and deployment, which means that companies need fewer management layers.

The product leader is no longer just doing this air traffic control. That air traffic control job is dead… Nobody needs managers… If you’re not contributing, you’re not useful.

Product leaders must now contribute directly to both strategy and execution, understand customer problems, define the business model, and scrutinize how the product appears and performs. They essentially need to transform from PMs to GMs (general managers) and deliver economic value for their product.

An essential question to ask is, would they buy it themselves if they were the customer?

Watch the Full Conversation

These are just a few of the thought-provoking ideas discussed throughout the interview.

In the full conversation, Faisal also explains why HP created Workforce Experience^TM Labs to explore “moonshot ideas,” how WXP is using on-device NPUs for anomaly detection, and what SaaS companies should prepare for as AI reshapes product development and business models.

▶ Watch the full interview:

HP Workforce Experience^TM Platform is a comprehensive digital employee experience solution that enables organizations to optimize IT for every employee’s needs. 

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Frequently asked questions

Here's everything you need to know about WXP.

What is the HP Workforce Experience Platform (WXP)?

WXP is an AI-powered digital employee experience (DEX) solution that integrates with various systems and devices to maximize IT efficiency, reduce costs, and enhance the employee experience.¹
How does WXP work?

WXP equips technology leaders with detailed performance insights of PCs, printers and more, coupled with enhanced preventative workflows to maximize end-user productivity while reducing costs. The SaaS-based platform also has an advanced employee engagement engine and integrates with various third-party systems like ServiceNow, PowerBI, and Tableau, along with integrating printers, virtual desktops, mobile devices and more to maximize IT efficiency, reduce costs, and enhance the employee experience.
Can WXP be customized to fit specific business needs?

The platform’s modular design allows for tailored customization and scalability to meet specific business needs. Presently, WXP integrates capabilities for fleet management (formerly HP Proactive Insights) and employee engagement, facilitating direct communication between IT and employees, and targeted feedback collection via device pop-ups and self-help capabilities. Planned optional, add-on modules will include additional devices for fleet management, endpoint security, and Digital Workspaces powered by HP Anyware, all supported by enterprise-level support. Additionally, there are add-on options for hardware, managed services, and print software.
How is WXP modular?

WXP is designed to be modular, allowing organizations to tailor the solution to their specific needs, including Fleet Management, Employee Engagement, Digital Workspaces, and Endpoint Security.

The modular design allows companies to select the capabilities needed to achieve business goals. New capabilities can be added to an existing portal as their business needs change and expand. Initially, WXP comes with fleet management and employee engagement, with the ability to add-on endpoint security, digital workplaces, and/or HP support services for an additional fee.
Is WXP compatible with different vendors and operating systems?

The Platform’s agnostic design allows seamless integration with systems and devices running Windows, macOS, and Android operating systems, regardless of manufacturer. WXP is a cloud-based solution that uses firewall-friendly network ports and sits atop other systems versus a rip-and-replace solution. It does not require a VPN or direct, deep access to customer networks.
How does WXP integrate with other IT tools to provide a more comprehensive solution?

WXP has open APIs for incident and analytics integration to IT tools, as well as pre-configured connectors for ServiceNow, PowerBI, and Tableau available in the 3rd party integrations.
What is a Workforce Experience score?

A Workforce Experience score combines telemetry and user satisfaction sentiment for a comprehensive view of the digital workforce experience. The score refreshes daily, ensuring timely insights. Understand which departments, device models, operating systems, countries, site locations, and devices with specific software installed are experiencing the lowest and highest Experience scores.

The main dashboard provides a snapshot of the workforce experience and critical recommendations for IT teams to act on. IT teams quickly understand where to focus with insights from the Experience score and trendline, fleet inventory breakdown, apps with poor performance, and sentiment by persona.
How is AI used within WXP?
AI is built into the fabric of WXP and makes it easy for IT teams to optimize processes and prevent technology issues by providing:
- Recommendations: Identify issues from device data and survey results to share recommended actions.
- Assistance: Take the recommendation and make it executable by IT or an end-user in just a few clicks.
- Automation: Experience optimization with AI anticipating issues and resolving them with no human involvement.
How can I buy WXP and find out about new releases?

WXP is now available to new and renewing HP Proactive Insights customers in the United States at no additional cost.

Additionally, our beta program is expanding to more countries, in a multi-phased, customer-focused approach to solve our customers’ biggest pain points. Talk to an HP expert to see how WXP can intelligently anticipate and resolve digital friction within your organization.